Delivering a seamless UX to Data-Heavy software that enables retailers to test and optimize pricing strategies in real time.
company
Boomerang Commerce
Role
Product Designer
Maximizing revenue and margin through dynamic pricing optimization
Boomerang - now CommerceIQ - uses advanced machine learning and real-time data analytics to provide pricing intelligence for multi-brand online retailers. The software helps retailers make quick pricing decisions, ensuring they remaining competitive, particularly against Amazon.
the problem
After a Series B round, Boomerang Commerce experienced rapid growth. While they had already secured major clients, the product's interface did not yet reflect the full power of their technology.
Our project began with close collaboration with their product team, whose clear vision made it easier to understand the product at different levels and set focused goals.
how might we...
Make complex data accessible, intuitive, and easy to digest?
Help merchants make quick, informed pricing decisions?
Eliminate the need for messy, never-ending spreadsheets?
Allow pricing teams to focus on strategy tasks?
solution
competitive advantage for retailers
Dynamic pricing at a glance
Merchants are the primary users of the product. By reducing their manual workload, we increase the effectiveness of their strategic impact.
Managing strategies rather than manually optimizing
The Strategies module provides an overview of the real impact of each optimization on key metrics.
One strategy, thousands of optimizations
The product enables users to make thousands of optimizations within a single strategy.
competitive advantage for retailers
Did Amazon's price change?
Since competitor prices—especially Amazon’s—are monitored in real time, we created rules that automatically adjust pricing based on these changes.
introducing opportunities
Don't get overwhelmed by data
With so many real-time metrics available, it can be overwhelming for users to track every change. What if we provided quick, actionable suggestions?
Our solution enables users to optimize pricing swiftly, following the software’s recommendations.
The software calculates the impact of new prices on essential metrics.
custom dashboards
Seamless key metrics overview
Users can easily select which metrics to view based on the context, whether by category, product, group, or brand.
outcomes
Most Innovative Companies in Data Science (Fast Company)
products priced
every day
Lowe's acquired boomerang commerce (2019)
Lowe's acquisition, which rebranded as CommerceIQ
”One of the key components of our transformation here at Lowe’s is to modernize our technology. Pricing and assortment planning have been identified as strategic areas in need of modernization.”
seemantini godbole
cio @ lowe's
Team credits
Project built along with very talented people such as Renato Carvalho, Rafael Torales, Bruno Gonçalves, Mario Gogh.
