Boomerang Commerce

Dynamic pricing intelligence for retailers

Helping retail teams turn complex pricing data into strategies, decisions and action.

Boomerang Commerce pricing dashboard for the Office Supplies category, showing SKU-level performance metrics

Challenge

Retail teams needed to act on complex pricing data without getting lost in spreadsheets. As Boomerang grew, its interface needed to make that intelligence easier to use. Working with the product team, we focused on helping merchants understand performance, manage pricing strategies and evaluate changes before acting.

Role
Product designer
Scope
UI/UX design · prototyping
Collaboration
Boomerang product team

The Performance Price Manager

Pricing decisions depend on more than the current price. We brought revenue, margin and sales trends together so merchants could assess performance alongside the impact of an optimization.

Revenue, margin, page views and average sales price trends charted over a 25-day period in the Boomerang dashboard
Callout showing a projected $47.2K annual margin and $3.2K margin impact from a pricing optimization

Dynamic pricing at a glance

Instead of adjusting products one by one, merchants could manage a strategy across thousands of optimizations. The overview and detail views connected each rule to its coverage and performance.

Active Strategies overview showing 75% of revenue covered by pricing rules across optimized, promo and unoptimized segments
Strategy details panel for a 'Beat Amazon by 10%' pricing rule, listing selected products and recent optimizations

Did Amazon's price change?

Competitor prices change constantly. We made pricing rules and their decision path visible, helping merchants understand how an Amazon price change translated into an adjustment.

Decision-making process showing how a product's price was automatically adjusted after Amazon changed its price

Don't get overwhelmed by data

More data does not always make the next step clearer. Opportunities surfaced suggested actions, while the price calculator helped merchants assess the impact before making a change.

Pricing suggestion card flagging that Amazon is pricing a product $200 below the current price, with an Optimize Price action
Manual price entry modal for a product showing cost, current margin and MSRP as the price is adjusted

Seamless key metrics overview

Different decisions call for different metrics. Customizable dashboards let merchants choose what to monitor by category, product, group or brand.

Customizable Office Supplies dashboard with widgets for page views, out-of-stock rate, average sale price and promo penetration

Company milestones

In 2019, Lowe’s acquired Boomerang’s Retail Analytics platform. CommerceIQ continued as an independent business. These milestones provide company context rather than a measure of this design project’s impact.

Lowe’s acquisition announcement ↗
Top 10Most innovative companies in data science (Fast Company)
100,000+Products priced every day
Lowe's logoRetail Analytics platform acquired by Lowe’s · 2019
VMSD news article headlined 'Lowe's Acquires Boomerang Commerce'
Business Wire press release announcing Boomerang Commerce rebrands as CommerceIQ after its acquisition by Lowe's

A new chapter for the Retail Analytics platform

“One of the key components of our transformation here at Lowe's is to modernize our technology. Pricing and assortment planning have been identified as strategic areas in need of modernization.”

Seemantini Godbole

CIO @ Lowe's

Team credits

Project built along with very talented people such as Renato Carvalho, Rafael Torales, Bruno Gonçalves, Mario Gogh.